Veganism in the UK

January is a month of new resolutions and the number of people who embark on a vegan diet sky rockets in the first month of the year. Now that we have entered February, stats have been released that show how consumers have embraced this diet in different parts of the UK. In our UK city guides, it is often clear which areas of the country have more vegetarian and vegan restaurants than others and this research is an interesting view on that.

According to GreenJinn, the free supermarket cash back app, North Down in Northern Ireland topped the vegan purchase leaderboard with 83% of purchases carrying the green V symbol.

Here is the regional breakdown of % of vegan coupons redeemed:

So, what are people actually buying? GreenJinn have kindly shared the most popular products with us:

Those in the North East are the biggest tea drinkers among us while rice is a popular base product for grocery shops in other areas of the country. It will be interesting to see if this trend continues as the year goes on and new years resolutions resolve fades.

If you are wanting to save money on your grocery shop whether that be on vegan goods or steak then the GreenJinn app can save you £120 a month using their cash back app.