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Veganism in the UK

January is a month of new resolutions and the number of people who embark on a vegan diet sky rockets in the first month of the year. Now that we have entered February, stats have been released that show how consumers have embraced this diet in different parts of the UK. In our UK city guides, it is often clear which areas of the country have more vegetarian and vegan restaurants than others and this research is an interesting view on that.

According to GreenJinn, the free supermarket cash back app, North Down in Northern Ireland topped the vegan purchase leaderboard with 83% of purchases carrying the green V symbol.

Here is the regional breakdown of % of vegan coupons redeemed:

Region

City

% of Vegan Coupons

Northern Ireland

North Down

83%

Wales

The Vale of Glamorgan

82%

South West England

Bournemouth

75%

East Midlands

Derby

69%

West Midlands

Walsall

68%

South East England

Brighton and Hove

66%

North West England

Chester

64%

East of England

Bedford

63%

North East England

Newcastle Upon Tyne

61%

Scotland

City of Edinburgh

58%

London

Westminster

54%

Yorkshire and the Humber

Sheffield

53%

So, what are people actually buying? GreenJinn have kindly shared the most popular products with us:

Region

Most Purchased Product

East Midlands

Whole Earth Peanut Butter

East of England

Califia Almond Milk

London

Rice Dream Drink

North East England

Twinings Earl Grey

North West England

Cauldron Falafels

Northern Ireland

Napolina Olive Oil

Scotland

Orange Easy Peelers

South East England

Vegan Sausages

South West England

Raspberries

Wales

Strawberries

West Midlands

Crafted by Cracker Drinks

Yorkshire and the Humber

Tilda Wholegrain Basmati Rice

Those in the North East are the biggest tea drinkers among us while rice is a popular base product for grocery shops in other areas of the country. It will be interesting to see if this trend continues as the year goes on and new years resolutions resolve fades.

If you are wanting to save money on your grocery shop whether that be on vegan goods or steak then the GreenJinn app can save you £120 a month using their cash back app.

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