In 2018 we have calendars on our computers, phones and even watches that mark the important (and less-so) upcoming events. The most important for many people are booked holidays and breaks from their desk.
Want to have your brand on something that people look at multiple times a day? Give some thought to the humble calendar! From outdoor banners to brochures, there are many promotional materials that help promote a brand. But can a company calendar truly improve the success and development of your company as well as other advertising formats? Perhaps. Add value to your organisation and boost engagement with your audience with the use of a simple calendar, using these top tips…
A constant marketing tool
Marketing is an ongoing affair. Lose focus or momentum and your customers may defect to a competitor. By printing and distributing a brand calendar that people can hang on the wall, potential customers will be constantly reminded of your company. If your calendar is artistic enough, this also acts as free advertising for your products. So, get a professional photographer to take high-resolution images to sell your brand.
An effective fundraiser
Wanting to fundraise using your calendar? People are generally happy to support a worthy cause, but why not offer a discount for multiple purchases to boost sales? The more people buy, the greater your marketing reach and the higher the chance your fundraising event is noted.
If it’s for charity or another good cause, people will generally spend more — especially if the product is a limited edition or one-off. So, why not go premium? Opt for litho printing on high-quality paper or use a special embossed texture to give your company calendar a luxury edge.
Release a community version
Get your business’ local community involved. Why not launch a competition and get people to send in pictures relating to your industry, with the best ones taking pride of place in the calendar? Not only will your potential customers feel appreciated, but you can also create a stronger bond to boost customer loyalty.
Just make sure you are very clear about who has what rights to an image that is submitted.
Celebrate your brand
Calendars are reasonably cheap to produce. So, why not print a calendar with all the events that your organisation is promoting over the year? These might include key exhibitions, launches of new products and other fun ‘national days’ pertaining to your sector.
You can also send calendars to key contacts, stakeholders, investors, and customers as a thank you. This could be a great way to make an impact and show your appreciation. Try customising your calendar with the recipient’s name on the cover to add a personal touch.
Don’t wait until Christmas
Don’t think you only have the Christmas and New Year timeframe to send your calendars out. At Christmas, there’s lots of competition for wall space, so maximise your chances of getting a place in someone’s eyeline by sending calendars out at other times of the year. At the beginning of July, for example, your replacement calendar is likely to be the only choice…
Get a move on and start designing your calendar today. Content, images and marketing aims all take time to plan and prepare — plus, you have to get these printed, packaged and distributed. Consider what niche you want to go for, get the best photos for the job and try to think of a quirk or theme to make your calendar stand out and promote your company.
