How did you choose your last holiday destination? Are you one of the estimated 10.6 million Brits who leave the holiday brochures closed and scroll through social media for inspiration instead? I was sent some research from Villa Plus (they aren’t paying me to promote this by the way) and it got me thinking about the all important decision-making process.
I’m lucky enough to spend some time each day looking through other travel bloggers’ feeds and blogs. I’m still surprised and inspired daily by the places I see! Whether it be a remote village deep in a mountain range or a peaceful street just a stones throw from a bustling capital city centre, there is always something new to discover. As a result, I have a notepad full of places I’d like to visit and won’t be running out of ideas anytime soon (thanks bloggers!). A quick search of #travelbloggers on Twitter will start you on this journey and if you are still scrolling in 2 hours time, I’m sorry!
Treating Instagram and Pinterest like search engines for holidays has a bunch of of benefits over a glossy magazine from a high street agent. Pictures from holidaymakers and locals give you a much more genuine perspective on a particular place than a magazine ever could. Drop a comment on the post kindly asking for feedback and tips – you’ll be surprised at the thoughtful replies you will get! Is it odd that hearing from a complete stranger that the food markets in a far flung land is worth the visit alone is likely to sway me to book more than a full page advert for it? Maybe, but that’s the reality.
Holiday snaps have always been an important part of the experience for many holidaymakers. Getting a disposable camera was part of the pre-holiday ritual for me as a child despite the fact I mainly only managed to capture my thumb and a car window rim. A misunderstood artist perhaps? I wasn’t surprised but a tiny bit saddened to see that over 20% of 25-34 year olds said that their number 1 priority when picking a holiday destination was how Instagram-worthy it is. A consideration, sure? #1 priority, come on, please! I’m in this age category (just) and I think we can learn something from our elders (55-64) who put the experience at the top of their agenda.
Younger generations have the upper hand when it comes to non-traditional holiday destination searching simply due to familiarity and use of social media. Whilst it has the potential to broaden our horizons, I hope that the self-imposed pressure to post the perfect holiday picture doesn’t limit the exploration. I know I’m verging on sounding like a bitter old person who wants it to be, “like the good old days” but I really don’t feel that way! There is so much to see, do and experience in the world and we’re lucky enough to have that open to us. To the 55,000 Geordies* whose main priority is to find a find a holiday destination that is perfect for the ‘gram, you may be dismissing places that give you a completely different perspective (and don’t need a filter)!
How did you choose where to book for your last holiday?