A picture is worth a thousand words and never is this more relevant than in travel adverts. Whether you are a travel agent or looking to get more AirBnB bookings, the design of your listing is your chance to shine. I’ve taken a look at some of the ways that you can improve your next advert.
Using the best images
Take better photos of your accommodation, resort and surrounding areas. Sound harsh? Maybe it is but if you really think about it, are the images you have the best they can be? You don’t need expensive equipment to take the best shots. If you have a smartphone, you have all the tech you need!
Lighting is key so make the rooms and areas as well-lit as possible. Spend a few minutes learning some quick tips from videos such as this:
It is not just your own images to consider but the stock ones that you use too. You don’t need to splash out on expensive licenses to get quality photography in to your adverts. Use a service such as Unsplash and browse to find the right free-to-use images for you.
You have the right images to use for your advert but what about the words? Gone are the days where Times New Roman, Comic Sans or even Word Art will cut it as acceptable in any -design work! Often overlooked, the font you choose for your design is fundamental for its success.
There are fonts free to use to give you a professional look without commissioning a global design agency! The style you choose will be dependent on a range of factors, including:
- Target audience
- Travel experience offered (e.g. luxury resort vs. student backpacking)
- Context of the words on the ad (are they the main feature or a small, additional tagline)
Pick your font wisely because you are going to want to use it in all adverts for the foreseeable future. This consistency will help to secure your brand in your target audiences brand. Take time to pick a font that you are proud to share with the world!
You have the images and the font, now what? Well, they now need to come together to tell the story of your accommodation or holiday venue. Take a look at a superb tool called Canva to start your design process without needing to take out a software license. The drag and drop capabilities of the browser-based software has made this tool a staple among freelancers and business owners alike.
Here are some things to consider when designing and editing your travel advert:
- Do you need to include a logo on the advert? This depends on where this advert is placed. If it is to be used on your website (or a site like AirBnB where you don’t have your own logo) then you can consider freeing up valuable real estate by leaving it off.
- What is the one takeaway you want your customers/potential customers to have? You can’t expect your customers to give their full attention to your marketing communication so pick out one core message. This will help guide your evaluation once your first design is complete.
- You CAN have too much text. As much as you love your new font, use it sparingly! Too much text over an image will detract from both the visual impact and the meaning of the words. Finding a balance is key. Don’t be scared to keep much of the further explanation for supporting marketing material. This adverts’ only job could be to simply get someone to stop scrolling for a few seconds!
I hope you have great success with your new adverts!